From the category archives:

Start-up Marketing

Think Like a Baby Boomer - 10 Marketing Ideas

by Dr. Jean on May 26, 2011

Mitch York, Guide to Entrepreneurs at About.com recently reviewed the book Flash Foresight by Daniel Burrus. In his article, York talks about the opportunities for creating a business targeted to Baby Boomers (those born between 1946 and 1964). It’s also a great time to be a Baby Boomer in a business startup.
What Do I Need [...]

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Startup Professionals Musings urges you to have a plan for social media for your startup, but, even more important, ask yourself “Do my customers use this stuff?” 
If they are using it for social purposes - like I use Facebook - will they connect with you for business?  Maybe, maybe not.  I was in the [...]

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