From the category archives:

Start-up Marketing

Here is the Best Business Plan

by Dr. Jean on May 26, 2009

“A good plan, violently executed now, is better than a perfect plan next week.” - Gen. George Patton
You have a great idea for a business start-up. You are really committed.  You have talked about how to start, and you have even written down some ideas about marketing and you have put some numbers together, [...]

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Breaking the “Better Mousetrap” Myth

by Dr. Jean on May 24, 2009

You know the saying, “If you build a better mousetrap, the world will beat a path to your door.”  This is a myth.  It’s simply not true.  Case in point:
A client was telling me about her great product idea and she was complaining, “No one wants my products.”  That’s probably not true.  I said, “You [...]

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